No greater group of smartass snobs existed than the original crew at National Lampoon magazine in the early 1970s. While they were unquestionably talented and innovative, they also went out of their way to deliver vicious, bad taste articles as well. They obviously owed a great debt to Mad Magazine. In return for this, they did a savage, merciless and unfortunately dead on parody of them in 1971. You can find it in its entirety here. And while it’s true Mad was rapidly falling into a pattern of safe formula writing by the early 70s, they were still delivering many knock ’em out of the ballpark features and had nearly two decades of unparalleled work behind them at this point. Michael Gross, the art director at NatLamp, led the attack, his attitude being that Mad was all garbage after they went from comic book to magazine format, which is about as elitist and inaccurate as possible. Chalk it up to typical early 70s hippie bullshit mentality that demanded complete destruction of everything that had come before it. Realize too that most of that generation eventually sold out for corporate jobs and became raging conservatives. Take it all with a grain of salt. And remember too that NatLamp had only about a five year run before it ran out of steam.
Just came across this great article about Mad Magazine’s Dave Berg. It’ quite a read.
Berg introduced “The Lighter Side of…,” his iconic feature of naturalistic gags, with “The Lighter Side of the Television Set” in MAD #66 (October 1961). “The Lighter Side” appeared in every issue of MAD from #66 until #356 (April 1997), and frequently thereafter, until Berg’s death on May 7, 2002. The final “Lighter Side” strips by him were published in # 423 (November 2002). (Many of the issue numbers and dates throughout this article were complied with help from Doug Gilford’s Berg checklist on the “MAD Cover Site,” an excellent resource.) Read More
Afterwards you have to read this hilarious and obscene take off recycling Dave’s work with raunchy word balloons. The Lighter Side Of Copyright Infringement.